The problem
Tekkare, an innovative tech company, was using an in-house CRM to manage contacts, prospects and opportunities. That internal system wasn't built to run acquisition or track sales efficiently.
The limits were clear
- No effective marketing segmentation
- No automated workflows
- No actionable data to prioritize leads
- No integration with acquisition channels (LinkedIn, email…)
- Hard to track a lead through the conversion funnel
As a result, the team spent:
- Too much time on manual tasks
- Too much time updating the CRM with no linked sales action
- Too little time generating, tracking and converting prospects
« Our in-house CRM was useful to store contacts, but it didn't help us run prospecting or automate campaigns. We needed smart data and a real acquisition engine. »
Solution
Plug Jova into the existing CRM
Tekkare rolled out Jova to:
- Structure LinkedIn prospecting
- Centralize contacts and opportunities
- Automate sequences
- Sync data with their marketing CRM
Jova acts at once as:
- An execution tool (outbound & campaigns)
- A lead generation engine
- A qualification layer before CRM integration
Automating sales workflows
With Jova, prospects are captured, enriched automatically, segmented by profile and pushed into targeted conversion campaigns. The team no longer wastes time entering data, cleaning lists or setting priorities by hand.
« Thanks to Jova we automated everything our in-house CRM couldn't, structuring and activating our database. »
Better CRM · marketing · outbound alignment
The Jova × CRM integration made it possible to:
- Get a consolidated view of the prospect journey
- Track opportunities precisely
- Measure campaign performance
- Drive high-impact actions
The marketing team can now launch segmented campaigns, react to engagement signals, and feed the CRM with qualified, contextualized leads.
Results
Qualified leads pushed straight into the CRM
With Jova, Tekkare no longer enters data by hand. Qualified prospects land straight in the CRM, ready to be nurtured or closed.
A clear, actionable pipeline
CRM data is no longer siloed, it's a trajectory: inbound prospects, active conversations, priority opportunities. Sales knows exactly where to focus.
Fewer manual tasks, more conversions
Outbound is automated, so reps focus on conversion rather than data entry.
Structured marketing & sales steering
With clear metrics (open rate, meetings booked, leads converted) the team steers campaigns continuously.
