The problem
Tekkare, an innovative tech company, relied on an in-house system to manage contacts, prospects and opportunities. The team still lacked a platform able to turn that data into efficient prospecting actions.
The limits were clear
- No effective marketing segmentation
- No automated workflows
- No actionable data to prioritize leads
- No integration with acquisition channels (LinkedIn, email…)
- Hard to track a lead through the conversion funnel
As a result, the team spent:
- Too much time on manual tasks
- Too much time updating data with no linked sales action
- Too little time generating, tracking and converting prospects
« Our in-house CRM was useful to store contacts, but it didn't help us run prospecting or automate campaigns. We needed smart data and a real acquisition engine. »
Solution
Deploy prospecting agents on top of existing data
Tekkare rolled out Jova to:
- Deploy agents to run LinkedIn prospecting
- Centralize contacts and opportunities on one platform
- Automate targeting, enrichment and sequences
- Keep data synchronized with their existing system
On the Jova platform, prospecting agents handle:
- Prospecting execution across channels
- Lead identification and enrichment
- Qualification and prioritization before sales handoff
Agents that execute repetitive sales work
Jova's agents identify prospects, enrich them automatically, segment them by profile and engage them through targeted sequences. The team no longer wastes time entering data, cleaning lists or setting priorities by hand.
« Thanks to Jova we automated everything our in-house CRM couldn't, structuring and activating our database. »
Better alignment between agents, marketing and sales
The Jova platform made it possible to:
- Get a consolidated view of the prospect journey
- Track opportunities precisely
- Measure prospecting performance
- Drive high-impact actions
The marketing team can now pilot segmented prospecting agents, react to engagement signals and send qualified, contextualized leads to sales.
Results
Qualified leads delivered straight to sales
With Jova, Tekkare no longer enters data by hand. Qualified prospects are delivered to the team with the context needed to nurture or close them.
A clear, actionable pipeline
Prospecting data is no longer siloed, it becomes a clear trajectory: identified prospects, active conversations and priority opportunities. Sales knows exactly where to focus.
Fewer manual tasks, more conversions
Outbound is automated, so reps focus on conversion rather than data entry.
Structured marketing & sales steering
With clear metrics (open rate, meetings booked, leads converted), the team continuously pilots its prospecting agents.
