The problem
Doctup helps patients navigate their orthopedic care journey through a mobile application, working closely with a network of surgeons and healthcare institutions. To support its growth, Doctup needed to quickly expand its network of partner surgeons.
However, prospecting healthcare professionals is particularly challenging. Unlike other industries, contact details are difficult to find, often outdated or generic, and rarely direct.
The phone has its limits
- Switchboard queues and gatekeepers
- No way to reach practitioners directly
- Very limited availability windows
Email outreach delivered poor results: low deliverability, low open rates, very few replies. Despite being active on LinkedIn, their posts generated little inbound interest. The result: significant time invested, with very few meaningful conversations.
« We were spending a huge amount of time trying to identify and contact healthcare professionals, without any guarantee of actually being able to speak with them. »
Doctup needed a way to identify the right contacts, reach them directly, and generate meetings, without hiring or spending their days prospecting.
The solution
Centralize qualified prospect lists
With Jova, Doctup quickly built targeted lists of:
- Surgeons
- Doctors
- Decision-makers at healthcare institutions
All the information was accessible in one place, without juggling multiple sources or tools. That saved a huge amount of time from the identification phase onward.
Contact practitioners directly via LinkedIn
Unlike phone or email, LinkedIn allows Doctup to reach healthcare professionals directly, without going through a switchboard.
Jova has enabled Doctup to:
- Organize their outreach
- Send personalized messages
- Easily track conversations
« LinkedIn has allowed us to get in direct contact with practitioners, which was much more difficult by phone or email. »
Structure long-term prospecting
Jova has turned lead generation into a clear, structured process. The team can manage its contacts, track its conversations, and maintain a steady flow of new opportunities, without relying on repetitive manual tasks.
Results
In its first campaign, Doctup identified nearly 2,000 surgeons on LinkedIn. Over 100 agreed to engage with the Doctup teams. The team is now enriching direct phone numbers with Jova to cross-reference LinkedIn and calls.
Thanks to Jova, Doctup has been able to:
- Get in direct contact with healthcare professionals
- Generate qualified appointments
- Drastically reduce time spent on list-building and prospecting
- Structure their business development
