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GTM playbooks for teams that move fast.
Analysis, benchmarks and tactical guides on LinkedIn prospecting, AI, CRM and marketing automation.
AI Agents in B2B Marketing: What They Actually Change in 2026
AI agents automate entire B2B marketing tasks, from account research to writing sequences. Definition, concrete use cases, limits and tools to get the most out of them without losing relevance.
AIAI Prospecting: What AI Agents Actually Change in Sales
AI does not prospect for you, but it changes three things: who you contact, when, and with what message. What AI does well, what it does badly, the difference between an assistant, an automation and an agent, and a 5-step method to get started.
ProspectingB2B Prospecting: Methods That Actually Work
B2B prospecting methods that work share three traits: a narrow target, a specific reason to reach out, and two or three channels used together. Here is a 6-step method, a channel comparison, the metrics to track and the mistakes to avoid.
Marketing AutomationBest LinkedIn Automation Tools in 2026: The Complete Comparison
7 LinkedIn automation tools compared in detail: Jova, Waalaxy, La Growth Machine, Lemlist, Expandi, Dripify and PhantomBuster. Strengths, limits and the ideal user for each one.
ProspectingHow to Find Someone's Email on LinkedIn: 6 Methods That Work
LinkedIn never publishes its members' work email addresses. Here are 6 reliable methods to find a B2B email from a LinkedIn profile, how reliable each one is, how to verify the address and the data protection rules to follow.
ProspectingLead scoring: definition, model and examples to prioritize your prospects
Lead scoring gives every prospect a score so you know who to contact first. Definition, fit and intent criteria, a 6-step method, a sample scoring model and the mistakes to avoid.
ProspectingHow to Use LinkedIn Sales Navigator: The Complete Guide
LinkedIn Sales Navigator is LinkedIn's paid prospecting tool. This guide explains what it really does, how to set it up in 6 steps, which filters matter and where it falls short.
ProspectingSales Trigger Events: How to Spot the Right Moment to Reach Out
Tracking sales trigger events only pays off when every signal you spot turns into a sales action. The signals worth watching, a 5-step method, tools by use case and a 30-minute weekly routine.