ALTERNATIVE · HUBSPOT
Alternative to HubSpot: the simple B2B CRM connected to LinkedIn
HubSpot is one of the best-known CRMs on the market. Designed for marketing teams, it has become an ultra-comprehensive, and ultra-complex, platform.
Too many modules, too many clicks, too many hidden costs. For a B2B SME with fewer than 20 employees, HubSpot can quickly become a hindrance rather than a help. Jova offers a radically different approach: a simple CRM, natively connected to LinkedIn, designed for small B2B teams who want to sell more without getting lost in the technicalities.
Why look for an alternative to HubSpot for a B2B SME?
Complexity that slows teams down
Between modules to activate, custom properties to configure and workflows to set up, the first weeks are spent learning the tool rather than prospecting.
Pricing that skyrockets with growth
You start free, then useful features unlock with paid plans. Marketing Hub Pro starts around €790/month and Sales Hub Pro adds €375/month, quickly unbearable for an SME.
Features that small teams never use
Advanced marketing automation, ABM, built-in CMS, playbooks, multi-touch sequences… You pay for building blocks a team of 3 to 15 sales reps rarely needs.
No native LinkedIn integration
HubSpot has no native LinkedIn prospecting module. You need third-party tools, Waalaxy, LaGrowthMachine, Lemlist, which add cost and complexity to your stack.
COMPARISON
Jova vs HubSpot
They grow faster with Jova
Our 300 customers find Jova “simple, complete, effective”.
« I wanted to improve how our reps sell on LinkedIn. We launched Jova and within 3 weeks we booked a first meeting with a CIO. »
« I posted a lot on LinkedIn with no concrete results. Within 14 days on Jova I generated a first opportunity, still during the trial. »
« Launching campaigns is very easy and my LinkedIn prospect list keeps filling up. I replaced Active Campaign and Waalaxy. »
Why Jova is the right alternative to HubSpot for B2B SMEs
When you are a B2B SME with real prospecting momentum, juggling 4 or 5 tools quickly hits its limits.
- A simple CRM with no learning curve, your reps launch their first campaign on day one
- LinkedIn natively integrated into the CRM: no third-party tools, no sync issues
- A clear pipeline view for founders and sales managers, with the KPIs that matter
- Predictable, all-inclusive pricing with no nasty surprises
When should you choose Jova over HubSpot?
HubSpot remains a relevant choice for companies with more than 50 people, a dedicated marketing automation expert, advanced CMS and ABM needs, and the budget to match. For most B2B SMEs, the right tool is not the one with the most features, it's the one the whole team actually uses, every day.
Migrating from HubSpot to Jova: how does it work?
Export your contacts from HubSpot
Download your contact, company and deal lists in CSV format from your HubSpot account.
Import into Jova in minutes
Jova supports native CSV import. Contacts, statuses and history are retrieved immediately, with dedicated support guiding every step.
Launch your first campaigns the same day
Create your LinkedIn and email sequences, activate your pipeline and generate your first meetings | without weeks of configuration.
Used by 300+ companies to centralise their prospects and accelerate sales
F.A.Q
Frequently asked questions
Is HubSpot really too complex for an SME?
For a team without a dedicated CRM expert, yes. HubSpot requires significant training time, advanced initial configuration and often a consultant. For an SME that wants to stay agile, that complexity is a real cost, in time and money, before a single meeting is booked.
Is HubSpot too expensive for a B2B SME?
In most cases, yes. The free version is limited, and the features that really help sales (sequences, advanced reporting, automation) require Sales Hub Pro at a minimum. Adding Marketing Hub and mandatory onboarding, the bill quickly exceeds €1,000/month for a small team.
Can Jova really replace HubSpot for B2B prospecting?
Yes, especially for B2B SMEs prospecting mainly on LinkedIn and email. Jova natively integrates CRM, LinkedIn prospecting, emailing and reporting in one tool. If your main need is generating sales meetings rather than running a complex inbound strategy, Jova is a better fit.
Can I run multichannel campaigns like with HubSpot?
Yes. Jova covers LinkedIn, email and phone calls. You can combine these channels in a single workflow from one interface, available on every plan, with no extra module to unlock.
Does Jova integrate with LinkedIn, unlike HubSpot?
Yes, this is one of the major differences. HubSpot has no native LinkedIn prospecting module. With Jova, profile visits, invitations, messages and conversation tracking happen directly from your CRM, with no synchronisation required.
In summary: is Jova a good alternative to HubSpot?
âś” Yes, if you are a B2B SME with 2 to 20 employees and no dedicated CRM expert.
âś” Yes, if LinkedIn is a central prospecting channel.
âś” Yes, if you want a simple, affordable tool that is live quickly.
âś— Maybe not, if you have very advanced marketing needs (ABM, CMS, large-scale scoring) and the resources to run a complex tool.
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