The problem
REDES brings business leaders together once a month around a game of padel or golf. To fill its groups, it needs to find the right business leaders in each area. And those leaders are approached from every direction.
REDES needed:
- To identify the business owners in each area
- To write to them at a steady volume without spending all day on it
- To follow conversations through to the meeting
The solution
An initial test with one sales rep
REDES first tests Jova with one sales rep, Lucas. He launches LinkedIn campaigns targeted by geographic area to reach the business leaders in his territory.
Tracking replies
Replies are centralized and each opportunity is qualified as it comes in.
A regional rollout
After this initial test, REDES rolls out Jova to 3 regional sales reps.
Results
- 8,000 business leaders reached
- 422 replies
- 21.2% reply rate on campaigns
- Rollout to a larger team (3 regional sales reps), 6 months after launch
