How Doctup Generates Meetings with Healthcare Professionals Using Jova

The Problem

Doctup helps patients navigate their orthopedic care journey through a mobile application, working closely with a network of surgeons and healthcare institutions. To support its growth, Doctup needed to quickly expand its network of partner surgeons.

However, prospecting healthcare professionals is particularly challenging.
Unlike other industries: contact details are difficult to find, often outdated or generic, and rarely direct.

Phone outreach also has significant limitations: gatekeepers and front desks, inability to reach practitioners directly, very limited availability windows.

Email outreach delivered poor results: low deliverability, low open rates, very few replies. Despite being active on LinkedIn, their posts generated little to no inbound interest. The result: significant time invested, with very few meaningful conversations.

“We were spending a huge amount of time trying to identify and contact healthcare professionals, without any guarantee of actually being able to speak with them.”

Doctup needed a way to: identify the right contacts, reach them directly, and generate meetings, without hiring or spending their days prospecting.

The Solution

Build targeted prospect lists quickly

With Jova, Doctup was able to identify and centralize highly targeted lists of:

• orthopedic surgeons,

• physicians,

• healthcare decision-makers.

All the information was available in one place.

This resulted in significant time savings from the very beginning.

Contact practitioners directly on LinkedIn

LinkedIn quickly became the most effective channel to reach healthcare professionals.

Unlike phone or email, it allows teams to:

• contact practitioners directly,

• bypass gatekeepers,

• and start conversations in a professional environment.

Using Jova, Doctup was able to:

• send personalized messages,

• structure their outreach,

• track conversations easily.

“LinkedIn allowed us to contact practitioners directly, which was much more difficult via phone or email.”

Structure prospecting into a scalable process

Jova helped Doctup turn prospecting into a clear, structured, and repeatable process.

The team can now:

• manage contacts,

• track conversations,

• maintain a consistent pipeline of opportunities,

• without repetitive manual work.

Résultats

From their first campaign:

• 2,000 surgeons identified on LinkedIn

• 100+ surgeons agreed to connect and exchange

• Qualified meetings generated

Today, Doctup is also enriching direct phone numbers to combine LinkedIn outreach with phone calls.

Thanks to Jova, Doctup was able to:

• reach healthcare professionals directly,

• generate qualified meetings,

• drastically reduce prospecting time,

• and structure their sales development.