How Doctup Generates Meetings with Healthcare Professionals Using Jova

The Problem

Doctup helps patients navigate their orthopedic care journey through a mobile application, working closely with a network of surgeons and healthcare institutions. To support its growth, Doctup needed to quickly expand its network of partner surgeons.

However, prospecting healthcare professionals is particularly challenging.
Unlike other industries: contact details are difficult to find, often outdated or generic, and rarely direct.

Phone outreach also has significant limitations: gatekeepers and front desks, inability to reach practitioners directly, very limited availability windows.

The telephone also has its limitations:

• switchboard queues,
• the inability to contact practitioners directly,
• very limited opening hours.

Email outreach delivered poor results: low deliverability, low open rates, very few replies. Despite being active on LinkedIn, their posts generated little to no inbound interest. The result: significant time invested, with very few meaningful conversations.

“We were spending a huge amount of time trying to identify and contact healthcare professionals, without any guarantee of actually being able to speak with them.”

Doctup needed a way to: identify the right contacts, reach them directly, and generate meetings, without hiring or spending their days prospecting.

• identify the right contacts,

• get in touch with them directly,

• and arrange meetings.

Without hiring staff. Without spending their days cold calling.

The Solution

Centralise the creation of lists of qualified prospects.

With Jova, Doctup was able to quickly build targeted lists of:

• surgeons,
• doctors,
• decision-makers at healthcare institutions.

All the information was accessible in one place, without having to use multiple sources or tools. This saved a considerable amount of time right from the identification phase.

Contact practitioners directly via LinkedIn

Unlike the phone or email, LinkedIn allows you to contact healthcare professionals directly, without going through a switchboard.

Jova has enabled Doctup to:

• organise their outreach,
• send personalised messages,
• easily track conversations.

Communication takes place in a professional environment, where practitioners are more available and receptive.

“LinkedIn has allowed us to get in direct contact with practitioners, which was much more difficult by phone or email.”

Structuring long-term prospecting

Jova has transformed lead generation into a clear and structured process.

The team was able to:

• manage its contacts,
• track its conversations,
• maintain a steady flow of new opportunities.

Without relying on repetitive manual tasks.

Results

In its first campaign, Doctup identified nearly 2,000 surgeons on LinkedIn.

Over 100 surgeons agreed to engage with the Doctup teams on LinkedIn.

The team is now working on enriching their direct telephone numbers with Jova to cross-reference LinkedIn and calls.

Thanks to Jova, Doctup has been able to:

• Get in direct contact with healthcare professionals
• Generate qualified appointments
• Drastically reduce the time spent creating lists and prospecting
• Structure their business development.