Alternative to HubSpot: the simple B2B CRM connected to LinkedIn

HubSpot is undoubtedly one of the best-known CRMs on the market. Originally designed for marketing teams, it has gradually evolved into an ultra-comprehensive… and ultra-complex platform.

Too many modules, too many clicks, too many hidden costs. For a B2B SME with fewer than 20 employees, HubSpot can quickly become a hindrance rather than a help.

Jova offers a radically different approach: a simple CRM, natively connected to LinkedIn, designed for small B2B teams who want to sell more — without getting lost in the technicalities.

→ Try Jova free for 7 days

HubSpot can impress with its wealth of features. But for teams with fewer than 15 people, this wealth quickly becomes a problem.

Complexity that slows teams down

Learning HubSpot takes time. Too much time for an SME that needs to remain agile. Between modules to activate, custom properties to configure, and workflows to set up, the first few weeks are often spent learning the tool rather than prospecting.

Pricing that skyrockets with growth

You start with the free version. Then, as you go along, interesting features are unlocked with paid plans — and the bill skyrockets. Marketing Hub Pro starts at £790/month. Sales Hub Pro adds £375/month. For an SME, the bill quickly becomes unbearable.

Features that are often unnecessary for small businesses

Advanced marketing automation, ABM, integrated CMS, playbooks, multi-touch sequences… these are all building blocks that you probably don’t need if you’re a team of 3 to 15 salespeople.

You’re paying for features you never use.

No native integration with LinkedIn

HubSpot does not offer a native LinkedIn prospecting module. To prospect on the platform, you need to equip yourself with third-party tools — Waalaxy, LaGrowthMachine, Lemlist — which add extra cost and complexity to your stack.

With Jova, LinkedIn and CRM are in the same tool. No synchronisation to maintain, no manual CSV export.

They accelerate their development with Jova

A simple CRM with no learning curve

Jova was designed to be used effectively from day one — no training, no consultants, no weeks of configuration. Your sales reps can launch their first prospecting campaign on the same day they sign up.

When you have a small team, you don’t need 15 modules and 12 dashboards. You need a tool that everyone actually uses.

LinkedIn natively integrated into the CRM

This is the fundamental difference between Jova and HubSpot. With Jova, you can prospect on LinkedIn, send emails, manage your follow-ups and track your pipeline — all from a single interface.

No third-party tools to connect. No data lost between two applications. No synchronisation issues.

→ Discover how to identify and convert hot leads on LinkedIn using intent signals

A clear pipeline view for executives and sales managers

One of the major challenges for SMEs is managing sales activity. Jova gives you a clear pipeline view, with all the KPIs that matter: ongoing conversations, prospects to follow up, active opportunities, conversion rates.

No need for a CRM manager to maintain the configuration.

Predictable pricing, no nasty surprises

With HubSpot, the actual cost of use is difficult to anticipate: price per contact, modules to unlock, onboarding billed as an extra. With Jova, pricing is simple and transparent — all-inclusive, with no hidden costs.

→ If you are a team of 2 to 20 people without a dedicated CRM expert

→ If LinkedIn is a central channel for your B2B prospecting

→ If you pay for HubSpot and a separate LinkedIn prospecting tool and want to simplify your stack

→ If you want to be up and running quickly, without a configuration phase lasting several weeks

→ If you need a clear pipeline view without complex modules to configure

HubSpot remains a relevant choice for companies with more than 50 people, a dedicated marketing automation expert, advanced CMS and ABM needs, and an appropriate budget.

For the majority of B2B SMEs, the right tool is not the one with the most features — it’s the one that the whole team actually uses, every day.

→ Find out how to automate your LinkedIn prospecting without sacrificing personalisation

In 3 simple steps:

• Export your contacts from HubSpot Download your contact, company, and deal lists in CSV format from your HubSpot account.
• Import into Jova in minutes Jova supports native CSV import. Your contacts, statuses, and histories are retrieved immediately. Your dedicated support team will guide you through every step of the migration.
• Launch your first campaigns the same day Create your LinkedIn and email sequences, activate your pipeline, and generate your first appointments — without weeks of configuration.